Building brand awareness by putting your stamp on the web
Engaging prospective customers and generating leads
Deepening customer relationships and building a loyal customer base
Guiding customers through the marketing funnel, from the first touchpoint to the sale
Benefits of Digital Marketing
Every company - from large international organizations to independent brick-and-mortar stores - can gain from advertising themselves online. Here are some of the ways digital marketing can benefit your business:
WE LEARN AS MUCH AS WE CAN ABOUT YOUR, BUSINESS, PRODUCTS AND MARKETS
At the core of everything we do is the commitment to helping small businesses thrive, prosper, and compete with big companies through the latest digital applications. What drives us isn’t selling our clients a solution, it’s creating them something that is going to fundamentally improve their business and online presence.
WE ALIGN OURSELVES TO GET A CLEAR PATH TO A SUCCESSFUL PROJECT
CREATE A STUNNING HI-PERFORMING EFFICIENT AND FUNCTIONAL BUSINESS WEBSITE
MONITOR AND IMPROVE SITE PERFORMANCE OVER TIME
During our research discovery phase, we will establish the essential development of an empathetic understanding of your business, what you sell, what market/s you serve, your audience’s world and how the website can solve problems along their journey.
Our design principles follow the proven Growth-Driven design method marketed by Hubspot. It delivers strong initial values to users and performs better than traditional web design.
Define Work & Schedule
After our discovery call, we will put together a scope of work outline, timeline, and budget proposal. This will be handed off via a Google Doc so we can both
review, revise and approve the DWS.
Review & Approve Contract
Once the work has been defined and approved we will submit a contract of intent agreement, e-signed by both parties before proceeding.
After you review and e-sign the contract of engagement agreement we will invite you to your project which is assigned its own live project domain to track its progress, you can access your project at any time.
(Not Indexed on Google yet)
Once the communication channels are set up we schedule a call to go over the following topics and review every detail of your project again before moving forward into the Site Map Planning & Information Architecture phase.
1. Analyze & Understand Current Brand ID & assets
(Customer Persona, Tone, Vision, Typography, Color Palette, Graphics, Video, etc)
2. Identify site goals, user flow, etc
3. Discuss your aspirations, Ideas Likes & Dislikes
4. Focus on what you expect your site to achieve
5. Audit your current Online Presence
Content & Creative Compliance Planning
In order to create a meaningful design, we need to truly understand the content we are working with to ensure our design presents your message and is in compliance with all relevant regulations.
Growth-Driven UX Design
Our web design is based on the tried and tested GDD principle developed by Hubspot. After we've completed the pre-build strategy process we'll typically go into creating basic layouts using our library of compositions and design assets for you to review and approve. This general direction will typically be the first draft of your homepage and allows us to lock into our page-by-page design, review, and approval process.
This is all tracked within our online project management tool. While each page is being designed we may simultaneously be working on Interaction Planning, Brand ID, Logo, Illustrations, and other marketing collateral as part of our scope. Once all design assets have been completed and approved we'll be ready for our development hand-off.
Before we launch your website we'll set up your SEO plan and check all elements are functioning as directed, once we have the green light we'll transfer the completed Editor X website to your Wix account and create a backup. Depending on the DWS we'll help with deployment and launch on Google.
Monitor & Improve Phase
In the final phase, we can focus on monitoring and improving the performance of your website by using the meaningful user data it produces. In the digital world, everything keeps evolving so it's important we build an ongoing relationship and continue to work with you to maximize your business outcomes based on your overall strategy and goals.
Website Internet Visibility
A personalized site-specific SEO plan is integrated within your website with an initial set of parameters includes, including keyword search phrases, meta tags, page descriptions to get your website ranked on search engines. The initial setup needs to be tested over a short period of time, monitored and improved. It is recommended we form a good working relationship during the testing stage to ensure the performance of your website improves and achieves a high ranking over time.
Speed & Load Time
Improving page speed is achieved by applying the following practices:
Enable compression. ...
Reduce redirects. ...
Leverage browser caching. ...
Improve server response time. ...
Use a content distribution network. ...
FROM LITTLE ACORNS
/ The Process
"We help small businesses embrace digitization and adjust to the fast-moving competitive business landscape".
Why is digitization Important to small businesses?
As we consider what the business landscape could look like after the pandemic, one thing is certain: many of our old habits will have to change, in some cases, permanently. Small businesses are facing some of their biggest challenges in recent times, many will have to learn how to re-engage with their customers and adapt to new demands in the marketplace, the Internet is the place to be!