Updated: Dec 13, 2019
In an environment awash with information and stimuli, today’s websites need to be delivering their messages all the more clearly in order to stand out.
The following web design trends for 2020 are here to ensure clear and uncluttered websites,
Top 10 web design trends for 2020
Oversized type and elements
Split screen content
Solid colour blocks
Plenty of white-space
Exposed grid and windows
Fluorescent 3D digital artwork
Motion and interactivity
01. Oversized type and elements
In order to communicate clearly and instantaneously, websites are flavouring large, prominent elements. This magnitude in design applies to just about anything on a web page, from big, bold typography, to full screen images and videos, and even oversized website menu icons.
Enlarged elements such as these are eye-catching, and help site visitors understand what the site’s all about right off the bat. Not to mention, they look great on any screen size. For this trend to truly shine, reduce the number of design elements on each page. Keep in mind that too many grand features all at once can be overwhelming and counterproductive.
As part of this trend, more and more websites opt for a fullscreen image or video on their first fold, paired with large typography. This layout serves in delivering a message plainly and efficiently, making sure that the most important information not only comes across, but truly registers - and resonates - with site visitors.
02. Split screen content
Have more than one idea to convey, but still want to retain an uncluttered look? Consider splitting your screen down the middle, allowing each side an equal spot in the limelight.
This captivating web design trend breaks the rectangular mold in two. And for a dash of extra pizazz, you can make each half of the screen behave slightly differently. For example, throw some surprising asymmetry into the mix by playing around with scroll effects and making each side move at a different pace.
To inject visual hierarchy into this partitioned design, place an additional element at the center of the screen, where the two halves meet. Those elements, which could be anything from your logo to a call-to-action (CTA) button or a menu header, will act as a focal point and balance out the screen.
03. Solid colour blocks
Continuing on the split screen trend, some websites break up their content into even more parts, resulting in an array of differently sized squares and rectangles that are separated by colour. This look can express several messages at once, in an orderly and cohesive manner.
With a photo or a few short lines of text placed in each section, it’s easy for site visitors to follow these bite-sized chunks of information. And to make the composition even more intriguing, be sure to colour the squares in various shades from your website colour scheme.
While this trend is about displaying a collection of items in a visually striking layout, the final result should keep away from haphazard collage work. The colour blocks should come together to form a consistent composition, making the design intuitive and easy to understand. Make sure that the colour blocks are neatly aligned to one another (a grid could come in handy here), and that all the different visuals complement one another.
04. Plenty of white space
White space (or negative space) is a term referring to the blank areas in between the design elements. It gives any page or screen a spacious, well-balanced feel. And while most commonly white, white space can also be made up of any other background colour. It includes the spacing between lines or columns of text, the space around each of the visuals, or the margins around the page.
Since white space is about leaving areas empty, it could be seen as an inefficient waste of space. However, white space provides us with a breath of fresh air. It can increase legibility, highlight important design elements such as call-to-actions, separate independent sections, and create an overall tidy and pleasing appearance.
While white space has always been an important design principle, in 2020 we’ll see white space growing larger and more prominent - along with its adjacent images and type. We’re seeing harmonious designs with clean, expertly-executed typography, and images that appear to be floating freely in space. The ensuing look is pristine yet far from minimalistic, as the remaining visuals are large, bold, and colourful.
05. Exposed grid and windows
Web design is recently finding inspiration in none other than technology itself. By referencing iconography that we know all-too-well from our operating systems and apps, websites can express a look that’s both contemporary and slightly tongue-in-cheek.
Rectangles and strokes, or thin lines, divide up our screen into sections, guiding our eyes in the desired reading direction (a great practice for online skim reading). The grid and its guidelines, both design conventions usually reserved for behind-the-scenes work, are now exposed, as website designers highlight the segmentation of the screen and its building blocks.
Shapes reminiscent of pop-ups or browser windows, are now a seamless part of the page itself. This look can be nuanced, gently hinting at the familiar form, or more explicit with designs that wittily reference the early days of computers.
Acknowledgement to Wix.com for this blog post, to read the full post click on the link below.
Author; Eden Spivak
Design Expert & Writer