Updated: Mar 20
Exclusively for dynamic forward thinking business entrepreneurs
Editor X by Wix presents powerful design capabilities and combined with business tools forward-thinking business owners have the opportunity to push their business forward to the next level. Uniqueness is a marketing strength but can create change so be prepared to re-educate, commit, learn and invest.
michaeljfoxwebdesign is a multi-disciplined freelance Wix Web design agency focused exclusively on promoting its services utilizing Editor X the latest addition in the powerful line-up of Wix website creation tools.
"Our agency recognised the potential and design capabilities of Editor X and signed up to the Wix beta programme, then after 12 months we made a conscious decision to focus on the product for all future web design work" said Mike Fox CEO.
Wix classic editor users now have the option to migrate their classic site over to the all new and powerful Editor X design platform, "the future of web design". michaeljfoxwebdesign assists SME's improve their online presence, performance and through Omni Channel Marketing & effective SEO and consolidates a survival process for the future.
Market sectors served include the hospitality, small business enterprise and e-stores located in the U.K. and Greece.
Backed by a wealth of experience accumulated from running and owning successful businesses, their aim is to assist forward thinking business entrepreneurs face up to the challenges of competing in today's competitive market place. Products are designed with growth and performance in mind from simple functions to more complex, each application is chosen from the Wix product portfolio to enhance website functionality & performance.
MARKETING ASSIST PROGRAMME
To cement the process and ensure small businesses are on the right path free marketing assistance is available via a marketing assist programme, its designed to help clients consolidate and grow their business through creative and meaningful web design, social media channels and omni-channel marketing.
Of significant note is the enthusiasm for creativity, the power of illustration, design and their ability to simplify communications to audiences everywhere as an exciting prospect, so interested parties can start a dialogue to learn about the process, identify challenges and develop a business strategy in harmony with the design company.
WHY BUSINESS DYNAMICS MATTER
Market dynamics refer to the forces that impact the prices and the behaviours of producers and consumers. The forces result in the creation of pricing signals. A fluctuation in the demand and supply of a given product or service creates pricing signals.
Through smartphones, not only can small business entrepreneurs make easy marketing footage but can also use audio and video chat for free anywhere at any time, eliminating the need for physical space and/or travel. Other internet-based free and automated administrative services such as Ascend for business and automated book keeping have greatly added to the efficiency of small businesses, freeing up entrepreneurs’ time to focus on other areas and running the business. As a result, the threat from small businesses is rising as they can potentially disrupt a category overnight if the ideas are ground-breaking, or at the very least eat into the market shares of large corporate brands.
Small to medium business owners may think they are not in a position to allocate time and resources or commit to understanding the dynamics of their market but with a fully functional responsive and automated website can take a piece of the action in their chosen market even if its dominated by big corporates. There are many factors that can impart a negative impact on a business and some of which are outside a business owners control, the recent Covid-19 pandemic is a classic example, however the essential is that small business owners must be aware of potential indicators and other market dynamics for instance;
• Shifts in consumer behaviours.
• Technological innovation.
• Government policies (brexit).
• Natural disasters (covid-19).
• Competitor activity.
These dynamic shifts can present a real challenge to the small business owner who if unprepared could suffer substantial losses, a down turn in business or even going into administration from the devastating consequences these dynamics bring.
A recent study by Santander Bank, posted in business sales report, which polled 2,050 senior leaders at UK SMEs, found that around a third of SMEs that had implemented changes planned to make these adaptations permanent post-pandemic.
Over half (51 per cent) of SMEs polled say they will completely re-think their long-term business strategy. 28 per cent plan to utilise online more, 29 per cent plan to have more staff working remotely, while 20 per cent plan to occupy less physical space. 16 per cent went as far as saying they would redefine the way they run their business entirely.
As the headline suggests the agency focus is working with dynamic forward thinking business entrepreneurs who have the grit, determination to succeed and more importantly are willing to learn about the power of illustration, web design, automated systems and their ability to simplify communications to audiences around the globe.
Social media channels offer an ideal opportunity to freely exploit business promotion but just setting up free social media accounts simply won't work.
SOCIAL MEDIA THE PLACE TO BE
More and more people are using social media as their main outlet to share ideas, interests and socialize, but also to communicate with businesses and brands. With such a strong impact, it’s no wonder that studies have shown that over 90% of users reach out to their retailers through social media. While some prefer sticking to email or phone calls, think about creating an engaging social media presence because expanding your brand will only do you good. And besides, everyone else is already there!
BOOST YOUR SOCIAL MEDIA PRESENCE
Today, business owners know that customers expect them to be active on social media. Maintaining an active social media presence shows visitors that you, as a brand, care about connecting with your customers. In fact, people can see how engaged the business owner is by how frequently they respond to complaints, questions or issues. If someone visits your page and sees that it hasn’t been updated in a while it might give off the wrong impression.
Businesses face challenging periods all the time which manifest themselves from a variety of sources as outlined above, but do not get despondent or deterred from achieving your business goals. A fully functional web design in collaboration with marketing tools automation and social media will greatly assist in meeting your business purpose and gain a high degree of control.
No matter how smart or capable people think they are, at times you may hit a moment in your work experience when you feel like you could use a helping hand, so make sure your clients have access to a customer care support programme where they can get quick answers to questions.
More and more businesses understand the advantages of social media as a tool for quick and immediate customer support. Unlike sending emails or making a call, the pace on social media is almost instant, and the information is constantly being refreshed and therefore always relevant. As a result, more people prefer social media than other channels of communication.
OMNI-CHANNEL MARKETING & WEB DESIGN
With the proliferation of free online web design platforms it seems any one these days can design a website and encouraged to do so, however, thee website companies are selling their product not yours and don't tell you about the hidden additional aspects like designer skills required to not only create a functional website that fits a market, product, social media brand, SEO visibility online, user friendly but also needs to produce results.
After creating a functional fully responsive website the most important task is building an online presence which is critical for spreading the word about your brand, (brand awareness). With this in mind owners must create a professional website that serves as the central hub for all information related to your business.
Marketing a small business doesn’t require a huge expenditure. On the contrary, many effective marketing practices - from creating a website to social media marketing and more - are perfectly doable on a low budget. But with so many marketing options, it might be difficult to know where to start. Should owners opt for content marketing? Networking at local events? Creating ads on Facebook or pay per click (PPC) ads on Google?
To help owners find the best option for their needs, Wix.com have compiled a useful list of 25 small business marketing strategies owners can implement on a low budget. Take a read for inspiration, there are actionable tips and use this post for reference as you determine the best route to market your business.
So how does a website fit into the omni-channel marketing mix?
Omni-channel experiences use multiple channels, you can have amazing mobile marketing, engaging social media campaigns, and a well-designed website. But if they don’t work n harmony, it’s not omnichannel.
Websites must fit neatly into a multi-channel marketing strategy, they usually contain a blog, social media channels, subscription sign-up, customer communication tools and more, they are platforms to engage and connect with customers in a seamless experience with consistent messaging across each of the multi-channels.
Smart business owners must actively invest in developing their own unique omni-channel experience infrastructure, and it would be unwise to ignore the momentum omni-channel development is gaining, start now with the outstanding Editor X web design platform and Ascend for business.
for more information; https://www.michaeljfoxwebdesign.com/