Updated: Mar 26
In business there are no easy solutions to growth! Business owners face many challenges to keep up and stay ahead of the market and competition. So what can small business entrepreneurs do to give themselves a fighting chance to compete and survive?
The current trend over the past few years has seen a remarkable transition in the market place to consumers purchasing more goods and services online. Big brand names are disappearing from the high street, it could be argued that they failed to keep up with or implement advances in technology or buyers habits, preferences and the cost of sales.
Customers are more tech savvy than ever before and now drive businesses from their smart phones, so one can assume they are the most important element and by definition must be looked after and provided with excellent service, call it customer satisfaction. How do small company's achieve customer satisfaction and adapt to the rapidly changing market place?
The easiest method is for business owners to answer three basic questions;
!. Why are you in business?
2 How do you run your business?
3. What is your business purpose?
Find answers to these three basic questions and business owners will begin to understand their business and work out a smart strategy and way froward to growing a business.
Departments, production, sales, logistics and finance within company's are all important but only as a unified group (aligned) working towards the businesses purpose.
Sales people must have the right product to sell and it must be of quality and what a buyer is looking to purchase, also when a buyer completes the purchase it must arrive on time and in good condition, all the above has to be financed..
In very simple terms the inbound marketing process has been outlined!
INBOUND METHODOLOGY DEFINED
Inbound is a method ATTRACTING, ENGAGING and DELIGHTING people to grow a business that provides value and builds trust in a brand. As technology shifts, inbound guides an approach to doing business in a human and helpful way. Inbound is a better way to market, a better way to sell, and a better way to serve customers.
This simple inbound marketing matrix identifies three key elements;
1. Attract prospects into the business to purchase your goods and services.
2. Engage with those prospects to identify needs and wants.
3. Ensure those prospect become customers of the business and purchase your goods or services in a delightful way.
If business owners are experiencing challenges with any of the three key inbound marketing principles then inbound marketing methodology may be a useful method to investigate and solve your problems.
Business owners may need to re-visit the purpose of their businesses, mission and vision to change the way they run their business. Ideally businesses need to be more human more helpful and aligned to deliver real value to customers and develop more trust in their brands.
So the next question is how do businesses go about re-aligning their businesses?
Business owners need to ask themselves the following questions;
1. Why are you in business.
2. How your business performs for your customers.
3. What do you need to do to improve the way you do business.
Omni-channel inbound marketing experience is a multi-channel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive customer participation no matter how or where a customer reaches out.
Assume a business is in need of a boost or a change in the way it does business then its worth business owners asking themselves the three key questions outlined above..
Answers to these questions will help businesses more understand the way they do business and the way their customers think about their business.
Mike Fox owner of michaeljfoxwebdesign agency states "The answers to a company's purpose would be of positive benefit to the design of a company's website, the way it functions and the content it displays".
Our design philosophy is "we listen carefully and build a clients project around their business goals and objectives while focusing on the small details that matter to bring their project alive" also we are mindful that its not our design its the clients design for their business.
As you read this article its evident michaeljfoxwebdesign agency adopts a different approach to web design. Business problems must be identified, researched into the reasons why these are occurring, agree inbound solutions only should a web design process begin. Without incite to the problems facing businesses any old website design will simple not work for businesses and may easily disappoint the business owner.
Acknowledgement to Hubspot marketing