Updated: Dec 14, 2019
In business there are no easy solutions to growth! Business owners face many challenges to keep up and stay ahead of the market and competition. So what can small business entrepreneurs do to give themselves a fighting chance to compete and survive?
Over the past few years has seen a remarkable transition in the market place with big brand names disappearing from our high streets, it could be argued that they failed to keep up with r implement technology and or buyers habits, preferences and the cost of sales.
Customers are more tech savvy than ever before and now drive businesses from their smart phones, so one can assume they are the most important element and by definition must be looked after and provided with excellent service, call it customer satisfaction. How do small company's achieve customer satisfaction and adapt to the rapidly changing market place?
Departments, production, sales, logistics and finance within company's are just as important these days as sales, however sales people must have the right product to sell and it must be of quality and what a buyer is looking to purchase, also when a buyer completes the purchase it must arrive on time and in good condition, all the above has to be financed..
In very simple terms the inbound marketing process was outlined!
INBOUND METHODOLOGY DEFINED
Inbound is a method attracting, engaging and delighting people to grow a business that provides value and builds trust in a brand. As technology shifts, inbound guides an approach to doing business in a human and helpful way. Inbound is a better way to market, a better way to sell, and a better way to serve customers, as definition by Hubspot marketing.
This simple inbound marketing matrix identifies three key elements;
1. Attract prospects into the business to purchase your goods and services.
2. Engage with those prospects to identify needs and wants.
3. Ensure those prospect become customers of the business and purchase your goods or services in a delightful way.
If small business men are experiencing challenges with any of the three key inbound marketing principles then inbound marketing methodology may be a useful method to investigate. As defined by Hubspot marketing business men may need to re-visit the purpose of their businesses, mission and vision to change the way hey run their business. Ideally businesses need to be more human more helpful and align heir businesses to deliver real value to customers and develop more trust in heir brands.
So the next question is how do small businesses go about re-aligning their businesses?
Hubspots marketers will tell small businesses to ask themselves the following questions;
1. Why are you in business.
2. How your business performs for your customers.
3. What do you need to do to improve the way you do business.
Omni-channel inbound marketing experience is a multi-channel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive customer participation no matter how or where a customer reaches out.
Definition by Hubspot
Assume a business is in need of a boost or a change in the way it does business then its worth small business owners asking themselves the three key questions outlined opposite.
Answers to these questions will help small businesses more understand the way they do business and the way their customers think about their business.
Mike Fox owner of michaeljfoxwebdesign agency states "The answers to a company's purpose would be of positive benefit to the design of a company's website, the way it functions and the content it displays".
Our design philosophy is "we listen carefully and build a clients project around their business goals and objectives while focusing on the small details that matter to bring their project alive" also we are mindful that its not our design its he clients design for their business.
As you read this article its evident michaeljfoxwebdesign agency adopts a different approach to web design. Business problems must be identified, researched into the reasons why these are occurring, agree inbound solutions only should a web design process begin. Without incite to the problems facing small businesses any old website design will simple not work for small businesses and may easily disappoint the small business owner.
Acknowledgement to Hubspot marketing