Working closely with clients to overcome challenging business situations requires special skills, resources and experience. Our skill-set of design craftsmanship and creative use of digital technology tailored to the needs of SME's across their respective business sectors are applied with an integrated approach that provides greater visibility over activities, improved efficiency and profitability.
"What drives us isn't selling our clients a solution, it's helping them to create something that is going to fundamentally improve their business"
Our websites are developed from the data gathered during the discovery phase and include the goals & objectives of your organisation and what you expect your website to achieve. Each element is considered as a key brand touchpoint from the way an image looks, ensuring each website we create is unique and bespoke to your brand and include;
Website maintenance is the process of checking your website is healthy and performing well. It's about keeping up with security updates, fresh content and encouraging traffic growth. We offer monthly maitenance contracts for the following;
Updating content and images - SEO checks - Makeovers - Performance analyisis - Online Audits - Load Time & Speed enhancements - Classic Editor migration to Editor X
Digital marketing isn’t a single practice but, instead, is the sum of several elements. Some of the most common examples of digital marketing are highlighted below. We offer monthly Marketing Retainers for campaign inception, content creation, design, animation and distribution across multiple channels for;
Search engine optimization (SEO - Content marketing - Social media marketing - Pay per click (PPC) - Native advertising - Email marketing - Marketing automation - Online PR - Mobile marketing
WE LEARN AS MUCH AS WE CAN ABOUT YOUR, BUSINESS, PRODUCTS AND MARKETS
WE ALIGN OURSELVES TO GET A CLEAR PATH TO A SUCCESSFUL PROJECT
CREATE A STUNNING HI-PERFORMING EFFICIENT AND FUNCTIONAL BUSINESS WEBSITE
MONITOR AND IMPROVE SITE PERFORMANCE OVER TIME
During our research discovery phase, we will establish the essential development of an empathetic understanding of your business, what you sell, what market/s you serve, your audience’s world and how the website can solve problems along their journey.
Our design principles follow the proven Growth-Driven design method marketed by Hubspot. It delivers strong initial values to users and performs better than traditional web design.
Define Work & Schedule
After our discovery call, we will put together a scope of work outline, timeline, and budget proposal. This will be handed off via a Google Doc so we can both
review, revise and approve the DWS.
Review & Approve Contract
Once the work has been defined and approved we will submit a contract of intent agreement, e-signed by both parties before proceeding.
After you review and e-sign the contract of engagement agreement we will invite you to your project which is assigned its own live project domain to track its progress, you can access your project at any time.
(Not Indexed on Google yet)
Once the communication channels are set up we schedule a call to go over the following topics and review every detail of your project again before moving forward into the Site Map Planning & Information Architecture phase.
1. Analyze & Understand Current Brand ID & assets
(Customer Persona, Tone, Vision, Typography, Color Palette, Graphics, Video, etc)
2. Identify site goals, user flow, etc
3. Discuss your aspirations, Ideas Likes & Dislikes
4. Focus on what you expect your site to achieve
5. Audit your current Online Presence
Content & Creative Compliance Planning
In order to create a meaningful design, we need to truly understand the content we are working with to ensure our design presents your message and is in compliance with all relevant regulations.
Growth-Driven UX Design
Our web design is based on the tried and tested GDD principle developed by Hubspot. After we've completed the pre-build strategy process we'll typically go into creating basic layouts using our library of compositions and design assets for you to review and approve. This general direction will typically be the first draft of your homepage and allows us to lock into our page-by-page design, review, and approval process.
This is all tracked within our online project management tool. While each page is being designed we may simultaneously be working on Interaction Planning, Brand ID, Logo, Illustrations, and other marketing collateral as part of our scope. Once all design assets have been completed and approved we'll be ready for our development hand-off.
Before we launch your website we'll set up your SEO plan and check all elements are functioning as directed, once we have the green light we'll transfer the completed Editor X website to your Wix account and create a backup. Depending on the DWS we'll help with deployment and launch on Google.
Monitor & Improve Phase
In the final phase, we can focus on monitoring and improving the performance of your website by using the meaningful user data it produces. In the digital world, everything keeps evolving so it's important we build an ongoing relationship and continue to work with you to maximize your business outcomes based on your overall strategy and goals.
Website Internet Visibility
A personalized site-specific SEO plan is integrated within your website with an initial set of parameters includes, including keyword search phrases, meta tags, page descriptions to get your website ranked on search engines. The initial setup needs to be tested over a short period of time, monitored and improved. It is recommended we form a good working relationship during the testing stage to ensure the performance of your website improves and achieves a high ranking over time.
Speed & Load Time
Improving page speed is achieved by applying the following practices:
Enable compression. ...
Reduce redirects. ...
Leverage browser caching. ...
Improve server response time. ...
Use a content distribution network. ...
Key elements to a successful digital transformation
The key elements to include for a digital transformation model
+ Set a strategy
+ Look outward
+ Commit to the task
+ Study market trends
The best practices to make a digital transformation more likely to succeed.
+ Capability building
+ Empowering workers
+ Upgrading business tools
Digital Marketing Model
Audi's Innovative Showroom
AUDI entered the digital world and introduced an innovative showroom concept called Audi City and soon became a most successful digital transformation example. Digital transformation is the process of using digital technologies to create new or modify existing business processes, culture, and customer experiences to meet changing business/market demands.
Digital Marketing Model
The outbreak of COVID-19 closed the company’s brick-and-mortar shops in China. Michael Kors then moved to Tmall - a Chinese retail e-commerce marketplace and launched a completely new service. Delivering a personalized message and consumer quiz the company
re-engaged the market with the brand tightening the relationship stopping the outflow of customers.
Digital Marketing Model
Hotel Direct Room Booking
The graphic, Digital Marketing Transformation, example demonstrates how hotel owners can sell thier rooms by focusing on booking rooms direct off the company website via their own booking channel instead of relying on OTE's for room booking. It has added benefits such as reducing high commission fees, improved cash flow and gives back control of your business. Read More....
Business strategy is a clear set of plans, actions and goals that outlines how a business will compete in a particular market, or markets, with a product or number of products or services.
During my business career working for Wickstead Leisure Ltd my role and responcibilities as Managing Director included the preparation of business & marketing strategies.
Digital Web Design
The purpose of Digital Design is to create digital assets for multimedia and graphics projects, including websites, mobile apps, advertising, animation, emails, social media and interactive displays.
My development and training with Wix has allowed me to become profiicient in digital design that needs both creative flair and technical expertise to create immersive, emotive and effective digital experiences.
SEO Consultants are responsible for planning, implementing and managing clients's SEO strategy. Duties include web marketing, analytics, content strategy, link building, and keyword strategy.
At Wix investing in SEO is a key part of our training. Your site is connected to the Internet with its own personalised SEO plan ensuring search engines find your companys presence and brand 24/7.
E-commerce is the activity of electronically buying or selling of products on online services or over the Internet.
With over 40 yrs of experience managing & owning businesses we apply this expertise to building effective, fast and secure e-commerce sites tailored to fit customers needs.
Web design/ development is an umbrella term that describes the process of creating a website, design determines the look and feel, while web development determines how it functions.
We use the all new Editor X platform as we believe it's the future for all website development. It's fast, flexible, and robust — making our websites functional, secure and unique.
Social Media Strategy
A social media strategy is a plan of how to maximise engagement and interactions across social media to achieve a company's objective generate leads, improve brand awareness or create a viral effect.
Our skills have been learned from our Wix training programme who actively encourage the use of free social media channels that offer a direct line to your existing customers and prospects.
What We Do
Hotel Web development
A high performing Hotel Website can be defined as the most powerful sales tool for generating bookings and promoting brand awareness, the design & content are key elements in hotel web development
Our agency is an Editor X partner and made especially for designers and agencies. It offers advanced design and layout capabilities allow the creation of complex website designs for any device.
Website maintenance is the process of checking your website is healthy and performing well. It's about keeping up with security updates, fresh content and encouraging traffic growth.
At Wix we are taught that regular pdating and maintenance of a website is an important task task to ensure your site is running at full capacity and operating efficiently at all times. Ignore your site and Google will ignore you.
Hotel Digital Transformation
Digital transformation is the process of using digital technologies to create new or modify existing business processes, culture, and customer experiences to meet changing business/market demands.
Wix training dentifies the use of social multi-media, advertising and email marketing to effectively reach out to your market place. Digital marketing produces visible & measurable results.
A business consultant is a professional who provides expert advice in a particular area such as marketing, digital transformation, usiness management or any of many other specialized fields.
My successful business career working for and owning SME's in senior management offers a wealth of experience, guidance and independent advice on business management, strategy, design and digital.