The Fuss Band Banbury UK

The Fuss Band promotes its services to clients in the Cotswold's and surrounding counties are a dynamic band playing popular music to its audiences..

Wix Plans: Premium Business - Ascend Basic 

Discipline: Web Design/Development

Category: Music - Band

Client:: Adam Poulter

Date: 20/06/2020

The Challenge

The Fuss Bands owner was disappointed at the lack of bookings from its current website and wanted to generate more enquiries for the bands services. 

The brief, develop  a website capable of generating targeted leads for the band services aimed at the hi-end of the entertainment market and also generate high value fees. The Fuss Band had a non-existent ranking position on search results precluding them from being seen on search engines. The hire for bands market is dominated by numerous booking agencies who also commanded high ranking positions in search results.

The Solutions

An opportunity exists to redefine the current business method with a new growth-driven model along with a direct online booking system and dynamic automated marketing strategies. The bands image is being given an identity lift with a new logo, stunning website, band members dress code and general uplift of stage presentation. To overcome the domination of booking agencies in search results an aggressive SEO strategy will be developed. to establish a hi-ranking position.  

The Fuss GB (1).jpg

Implementation of the Solution

Business Solution

The Wix ascend  all-in-one business solution application was integrated to assist the band to run online bookings and promotions effectively 

Responsive Design

To ensure the website performed for the band on all media devices a fully responsive design was created in editor x

Branding

Bandleader Adam wanted to redefine its identity by creating a new logo to better reflect their music activity and stage presence 

Band Marketing

Over the coming months an ideal customer persona, preferred market segment will be defined and a database built for future mailing

Colour Scheme

Type monochrome

Primary & complimentary Site Colours 

Font Pairing

Heading, Josefin Thin, Size 30 - 100px

Classic font style

Sub Text: Avenir Light,

Sizes used: 10 - 18px

Complimentary and readable on any device

What You Should Know

Data Gathered 

The EU General Data Protection Regulation (GDPR) replaces the Data Protection Directive 95/46/EC.  

All data gathering mediums on this website comply with the GDPR.

Website Personalisation

Powerful Overlays

Website personalisation includes custom modal opt-in overlays for visitor sign -up, embedded massages and personalised incentives added to relevant pages, providing a uniformed experience for all visitors on the site. The site is optimised for visitor interaction and search engine optimisation (SEO)

 

GDPR Compliance

Data Gathering

The EU General Data Protection Regulation (GDPR) replaces the Data Protection Directive 95/46/EC and was designed to harmonise data privacy laws across Europe, to protect and empower all EU citizens data privacy and to reshape the way organisations across the region approach data privacy.  

All data gathering mediums on this website comply with the GDPR.

Dynamic Content

SEO optimised 

Accessible web design 

Optimised for Mobile

Growth-driven design

Google analytics installed

Media channels connected

facebook tracker installed

User friendly layout

What are the Key Benefits for your Band?

  • Our design process places you in control of your business, your development and your future

  • The direct online booking system Improves your cash-flows & eliminates waiting for your money, credit days are gone 

  • Generate more leads get more bookings & revenue

  • Attracts no commission fees and you get to keep all revenues generated

  • Your website works 100% for your business & not a third party!

  • Automates workflow, marketing, e-mail campaigns, invoicing, customer relations management, payments and more 

  • The process gathers customer/visitor data & automatically builds a database of your customers

  • Provides the ability to promote your business with a creative blog, email campaigns, newsletters, offers &, updates 

  • Take online bookings for  weddings, parties, special events & more to grow your business

  • Gathers vital data about your visitors & Identifies, market sectors & customer profiles 

  • You can send out personalised inducements or offers direct from your customer database 

  • Create your own customer fan base loyalty programme for special events

  • An outstanding opportunity to promote your brand, online presence & visibility

  • Keeps prospects & guests on your website while booking an event 

  • Data gathered is monitored & analysed on all website activity

Thank you

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